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Online Small Business - Entrepreneurship Programs

Statue of LibertyMany people who seek to maximize their independence and/or opportunities for creative expression try to start their own businesses. They quickly discover that their success as entrepreneurs requires a broad range of hands-on skills and ready access to current information. HUCE offers the following courses to help prospective entrepreneurs master the required skills. It will also maintain pages on this Website containing some basic links to up-to-date references of particular value to entrepreneurs doing business online, especially women and minorities.

Our courses emphasize eBusiness because that's where the greatest opportunities lie. Some businesses are entirely online, but in the twenty-first century all businesses must be able to market their services, receive payments, and maintain satisfactory customer relationships via the Internet.

 
Programs & Partners
Click semester for full course descriptions and schedules
Summer 2008 | Fall 2008 | Spring 2009 | Summer 2009
  • Gatlin logoStarting Your Own Business (CEBU632) ... self-paced/asynchronous

    This entrepreneurship program teaches students the basic skills needed to start their own business. It provides an excellent foundation not just for start-ups, but also for owner/managers who want to deepen their understanding of the best practices for running successful on-going businesses. More specifically, it provides an introduction to business plan development, finance, and business legal issues. It also provides guidelines for buying and selling a business.
  • Introduction to eBusiness (CEBU634) ... self-paced/asynchronous

    This course provides an introduction to eBusiness, i.e., business that takes place online. Online business is increasingly important in today's global economy wherein customers and competitors can be located anyplace on the planet. The course examines four major topics:

    (1) Designing and Building Business Websites
    (2) Marketing Plans and Customer Service Plans
    (3) Business Plans
    (4) eBusiness Designs and Implementation Plans
  • Search Engine Marketing (CEBU636) ... self-paced/asynchronous

    This nationally recognized Search Engine Marketing (SEM) course has been developed in response to the skyrocketing growth of the search engine industry. Question: what accounts for this extraordinary growth? Answer: search engine marketing has proven to be far more cost-effective for all types of businesses than traditional marketing methods. This course covers all aspects of search engine marketing, including search engine optimization and pay per click marketing.
  • Reed logo Introduction to QuickBooks (CEBU702) ... instructor-led/synchronous

    This course provides a brief introduction to the use of QuickBooks to satisfy the day-to-day accounting needs of a small business. It teaches students how to configure QuickBooks to track customer information, job costs & progress, inventory, invoices, and receivables. It will enable students to use QuickBooks to pay bills (including sales tax), handle payroll, track employees' time worked, write form letters in Microsoft Word, create reports in Microsoft Excel, and generate financial statements.
Last updated: Thursday 22-May-2008 4:06 PM
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